Cursul Microsoft MB-220: Microsoft Dynamics 365 Marketing se axează pe configurarea aplicației de marketing pentru a duce la o creștere a business-ului.
Cursul acoperă și subiecte precum lead management, pagini și formulare de marketing, segmentare și email marketing. Toate aceste elemente regăsindu-se printr-un interactive customer journey design, ce include și configurarea de evenimente și survey-uri.
În cadrul cursului Microsoft MB-220: Microsoft Dynamics 365 Marketing vei învăța să valorifici și să configurezi Dynamics 365 Marketing pentru a îți avantaja business-ul. Deasemenea vei învăța:
- Setarea și administrarea Dynamics 365 Marketing
- Configurare avansată Dynamics 365 Marketing
- Domain authentication, email best practices și GDPR în Dynamics 365 Marketing
- Administrarea documentelor și conținutului în Dynamics 365 Marketing
- Managementul clienților în Dynamics 365 Marketing
- Managementul formularelor și paginilor în Dynamics 365 Marketing
- Administrare emailuri, segmente și customer journeys
- Realizarea de evenimente on-site în Dynamics 365 Marketing
- Realizarea de evenimente de tip webinar
- Evaluarea inițiativelor de marketing folosind analytics
Cunoștințe referitoare la platforma Dynamics 365 și înțelegerea principiilor de marketing de bază. De asemeni se recomandă și experiență în PowerPlatform, în special cu aplicații model-driven.
- Module 1: Set up and manage Dynamics 365 Marketing
Are you interested in marketing applications? This module explains how to sign up for a free trial or purchase Dynamics 365 Marketing.
- Module 2: Advanced configuration for Dynamics 365 Marketing
Administrators use settings to fine-tune application behavior, set marketing defaults, check quotas, manage core marketing settings, and more.
- Module 3: Review domain authentication, email best practices, and GDPR in Dynamics 365 Marketing
Learn about domain authentication, email best practices, and GDPR.
- Module 4: Manage assets and content settings in Dynamics 365 Marketing
Learn about managing assets, keywords, content blocks, and content settings in Dynamics 365 Marketing.
- Module 5: Manage customers in Dynamics 365 Marketing
This module covers the basics of contact, accounts, and lead management within Dynamics 365 Marketing.
- Module 6: Manage forms and pages in Dynamics 365 Marketing
Learn how to manage forms and marketing pages in Dynamics 365 Marketing.
- Module 7: Manage emails, segments, and journeys in Dynamics 365 Marketing
This module covers managing marketing emails, segments, customer journeys, and A/B testing in outbound marketing.
- Module 8: Manage subscription centers and double opt-in in Dynamics 365 Marketing
Learn about managing subscription centers and double opt-in in Dynamics 365 Marketing.
- Module 9: Manage website visits, redirect URLs, and social postings in Dynamics 365 Marketing
This module discusses managing website visits, redirect URLs, and social postings in Dynamics 365 Marketing.
- Module 10: Create an on-site event in Dynamics 365 Marketing
Do you manage and set up events? This module explains the process of creating an on-site event and managing the event details including sessions, speakers, sponsorships, registration, passes, and more within Dynamics 365 Marketing.
- Module 11: Create a webinar event in Dynamics 365 Marketing
Do you need to create webinars? This module explains the process of creating a webinar event within Dynamics 365 Marketing.
- Module 12: Promote events, manage registration and check-ins, and review results in Dynamics 365 Marketing
- Module 13: Advanced event management features in Dynamics 365 Marketing
Create and manage new recurring events and event templates in Dynamics 365 Marketing.
- Module 14: Evaluate marketing initiatives with analytics in Dynamics 365 Marketing
Evaluate analytics and key performance indicators of marketing efforts in order to understand impact and what tactics work best for your target audience.
- Module 15: Review the marketing calendar in Dynamics 365 Marketing
Visualize marketing activities, view entities, and related activities and customize your marketing calendars.
Acest curs îi pregătește pe participanți pentru susținerea examenului MB-220: Microsoft Dynamics 365 Marketing Functional Consultant și obținerea certificării de Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate.
Microsoft MB-220: Microsoft Dynamics 365 Marketing
